Listing your home with Christine - MMR

LISTING YOUR HOME WITH CHRISTINE

Our guide to a SUCCESSFUL home sale

CLICK THE ARROW TO WATCH MY WELCOME VIDEO

Contents

An Introduction

Marketing Your Home

What to Expect When Listing

Contracts & The Escrow Process

Pricing Strategy

Client Appreciation & Testimonials

Introduction

Real Estate Built Around People My goal is to bring you top dollar for your home in the least amount of time possible and with the least amount of hassle. In addition, I strive to deliver world class service and build long lasting relationships with everyone I meet!

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Meet Christine

Real estate is not only a passion of mine; it’s in my bloodline! My father owned and ran real estate companies for as long as I can remember, so you could say I was born into the business. I obtained my license immediately after graduating from the University of Arizona in 1997 and started working with my father, selling a couple hundred homes in the first few years of being in the business. I learned the real estate business from the ground up.

As a resident of MMR, I am committed to our neighborhood, our schools, and the entire Scottsdale Community. I have called Scottsdale home for almost 40 years now and was honored to be voted ” Arizona’s 50 Most Influential Women in Business ” by Arizona Business Magazine, I live by the motto ” Building relationships one home at a time. ” I take pleasure in getting to know my clients and serving as a reliable resource for all kinds of referrals long after they’ve bought or sold their homes. My dedication to volunteering and community service is a core part of who I am. Throughout the year, I organize community events to gather and donate essential items to organizations supporting causes close to my heart. On a personal note, I’m raising two school-age boys in McDowell Mountain Ranch, giving me firsthand knowledge of the area’s exceptional schools. I’ve been actively involved in events and sponsorships at Desert Canyon Elementary and Cheyenne Traditional School in the past, and I continue to be actively

involved at Chaparral High School. You’ll often find me cheering my boys on from the sidelines of their games, ready to be a strong advocate for both your real estate needs and the community we share. Real estate is not just a job for me; it’s my passion. My aim is to assist my clients throughout their transactions and be their lifelong real estate resource. ”

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Keeping a finger on the pulse of the market

With 27 years of experience as a Realtor in Arizona, I combine my deep-rooted knowledge of the local market with a commitment to staying ahead of the latest trends, economic shifts, and interest rates. This unique blend of experience and continuous learning ensures you receive insightful, up-to- date advice tailored to your real estate goals. You can focus on what matters most to you, confident in the knowledge that I am expertly navigating the market’s complexities on your behalf. Leveraging decades of experience with a strategy that’s always informed by the latest market dynamics, I’m here to make your real estate journey both seamless and successful, freeing you from the need to keep track of the ever-evolving market yourself. Additionally, my weekly meetings at RETSY, combined with regular participation in local real estate tours such as the Pinnacle Peak, Scottsdale, and PV Luxury Home Tours, keep me connected with the latest insights, strategies, and the finest offerings in the luxury property market, deepening my understanding of the nuances in our area. To ensure I always have my finger on the pulse, I utilize a variety of resources, including paid subscriptions to market data and statistics, meticulous monitoring of the MLS data specific to your area, and active participation in numerous local and national real estate groups.

The Cromford Report Daily Real Estate Market Insight

The Cromford Report

Altos Research

National Association of Realtors

Keeping Current Matters

This comprehensive approach allows me to stay well-informed and ahead of market trends, providing you with the expertise and guidance necessary to navigate the real estate landscape confidently.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Achievments and Designations

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Media Appearances and Publications

Christine has been featured on several local news stations over the past 20 years including, FOX, ABC, and CBS discussing all things real estate and has showcased her luxury listings on several of the ” Cool House ” news segments on FOX10 News. In addition to television, Christine has been written up in multiple magazines including the Arizona Business Journal as ” One of Arizona’s 50 Most Influential omen in Business ” in 2013 as well as So Scottsdale Magazine’s ” Real Estate Superstars ” and ” People to Watch. ”

As seen on...

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Featured Publications

Arizona Business Magazine

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Featured Featured

Featured Publications PUBLICATIONS PUBLICATIONS Featured Featured

So Scottsdale Magazine - 2021 “Real Estate Superstars” So Scottsdale Magazine - 2021 “Real Estate Superstars” So Scottsdale Magazine - 2021 “Real Estate Superstars” PUBLICATIONS PUBLICATIONS

So Scottsdale Magazine - 2021 “People To Watch” So Scottsdale Magazine - 2021 “People To Watch” So Scottsdale Magazine - 2021 “People To Watch”

Modern Luxury -Scottsdale Magazine - 2022 “Dynamic Women” Modern Luxury -Scottsdale Magazine - 2022 “Dynamic Women” Modern Luxury -Scottsdale Magazine - 2022 “Dynamic Women”

So Scottsdale Magazine - 2021 “People To Watch” So Scottsdale Magazine - 2021 “People To Watch” So Scottsdale Magazine - 2021 “People To Watch”

Modern Luxury -Scottsdale Magazine - 2022 “Dynamic Women” Modern Luxury -Scottsdale Magazine - 2022 “Dynamic Women” Modern Luxury -Scottsdale Magazine - 2022 “Dynamic Women”

So Scottsdale Magazine - 2021 “Real Estate Superstars” So Scottsdale Magazine - 2021 “Real Estate Superstars” So Scottsdale Magazine - 2021 “Real Estate Superstars”

Modern Luxury - Scottsdale Magazine 2022 - Dynamic Women

So Scottsdale Magazine - 2021 Real Estate Superstars

So Scottsdale Magazine - 2021 People To Watch

So Scottsdale Magazine - 2018 “People To Watch” So Scottsdale Magazine - 2018 “People To Watch” So Scottsdale Magazine - 2018 “People To Watch”

So Scottsdale Magazine - 2017 “Real Estate Superstars” So Scottsdale Magazine - 2017 “Real Estate Superstars” So Scottsdale Magazine - 2017 “Real Estate Superstars”

So Scottsdale Magazine - 2019 “Real Estate Superstars” So Scottsdale Magazine - 2019 “Real Estate Superstars” So Scottsdale Magazine - 2019 “Real Estate Superstars”

Call/Text Direct 602.989.7492 Call/Text Direct 602.989.7492 Call/Text Direct 602.989.7492 So Scottsdale Magazine - 2017 “Real Estate Superstars” So Scottsdale Magazine - 2017 Real Estate Superstars So Scottsdale Magazine - 2017 “Real Estate Superstars” So Scottsdale Magazine - 2017 “Real Estate Superstars”

So Scottsdale Magazine - 2018 “People To Watch” So Scottsdale Magazine - 2018 People To Watch So Scottsdale Magazine - 2018 “People To Watch” So Scottsdale Magazine - 2018 “People To Watch”

So Scottsdale Magazine - 2019 Real Estate Superstars So Scottsdale Magazine - 2019 “Real Estate Superstars” So Scottsdale Magazine - 2019 “Real Estate Superstars” So Scottsdale Magazine - 2019 “Real Estate Superstars”

Call/Text Direct 602.989.7492 Call/Text Direct 602.989.7492 Call/Text Direct 602.989.7492

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Meet my Team

Kristi Licensed Executive Assistant Showing Specialist

Carey Licensed Transaction Coordinator

Carey began her career in real estate in 2001, working for one of the country’s largest relocation companies. First, as a relocation assistant and then as a full-time property specialist, she gained valuable knowledge in evaluating and managing the disposition and sales of properties for corporate clients in all states of the continental US. Carey earned her real estate license in 2004 and has focused most of her career as a Transaction Coordinator since then. She has had the privilege of working with some of the top agents in the state. Carrying an average of 120 pending escrows per month, she set a personal record in August 2005 when she successfully closed over 90 transactions! With the real estate industry constantly evolving, Carey has remained at the cutting edge of the marketplace by securing her associate broker license in November 2010. She is well versed in closing all types of transactions, including traditional, REO, short sale, land, and commercial. Special Assets • Strong organizational skills for managing multiple transactions • Excellent communication with buyers, sellers, and agents • Attention to detail for accurate and complete documents • Ability to handle sensitive information confidentially • Time management to meet deadlines and maintain schedules

Kristi, an executive assistant, brings over 14 years of experience as a licensed real estate agent and more than seven years of assisting experience. Before her real estate career, she spent 16 years working closely with PGA, Senior PGA, and European golf professionals, refining her skills in client service and relationship management. With a degree in healthcare management, Kristi has a solid foundation in problem-solving and attention to detail. Her strengths include dedication, honesty, and an ethical approach to every task. Kristi’s diverse background and commitment to excellence makes her a trusted advisor in the real estate industry, dedicated to providing the highest level of service. Special Assets • Highly Professional • Strong Communication Skills • Ability to handle changing priorities & work in a fast-paced environment • Discretion and Confidentiality • Detailed Oriented with keen attention to detail • Dedicated and highly organized

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Why RETSY ?

RETSY is a technology-based real estate brokerage comprised of agents with over 300 years of experience and more than $3.5 billion in sales. Since inception in October 2020, RETSY secured more than $500 million in closed and pending sales in less than a year, solidifying the brokerage as one of the fastest growing in Arizona.

• First firm to be selected by Forbes Global Properties

• Exposure to millions of viewers worldwide

• $1B+ in sales after 18 months in business

• Average sales price: $1.1M

The firm has achieved incredible success by combining an innovative platform with top luxury agents who are recognized leaders and widely regarded for delivering the highest level of personalized service to home buyers and sellers.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

THE EXCLUSIVE REPRESENTATIVE OF

Forbes Global Properties is a luxury real estate marketing platform leveraging the global reach of Forbes to showcase the world’s finest homes and the stories behind them. In 2021, RETSY was hand-picked as the exclusive representation for the Forbes Global Properties brand in Arizona. Through this partnership, our agents gain access to high-net-worth individuals looking to invest in Arizona properties, and also showcase listings on a global scale through the Forbes Global Properties worldwide marketing channels.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Forbes Global Properties

Established in 2020 as a showcase of luxury homes and an invitation-only association of international real estate experts, Forbes Global Properties is a natural extension of the time-honored Forbes brand. Forbes Global Properties leverages the audience and worldwide reach of Forbes, one of the most trusted media companies for the last 100 years, to engage, inform, and delight buyers and sellers of luxury properties.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Why Forbes

Magazine Readership

Countries

Languages

53M+

145+

132M

Social Media Footprint

ForbesLive Events

Monthly Global Visitors*

Most Popular Websites in 2020** 58

Most Trusted Magazine in America*** #1

Global Editions

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Transaction Success

We’ve been #1 in The Ranch for the past 26 years! Christine has 27 years of experience and is an MMR Resident! We are one of the Top Realtor Teams in the Valley! Check out our McDowell Mountain Ranch Real Estate News.

Newsletter, Website & FB page

MMRHomes.com Facebook.com/mmrhomes

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

As a Homeowner and Your Neighbor...

I share your passion for our community and its property values. With a proven track record of personally selling over 120 homes, no other local agent has served more families in McDowell Mountain Ranch. I am dedicated to delivering results you can trust.

MORE THAN 120 FAMILIES SERVED IN MCDOWELL MOUNTAIN RANCH!

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

McDowell Mountain Ranch

Christine has been on the MMR events committee since 2015. The committee is a group of volunteers who plan, organize and host several events throughout the year for the neighborhood. Not only is this a great way to be involved & give back to the community, but it’s also a way to have our finger on the pulse of what’s going on with our neighbors so we can better serve our community.

We LOVE the Ranch, and bringing our Community together!

Annual Easter Event

Annual MMR Movie Night

Annual Wine Event

Annual Christmas Event

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

McDowell Mountain Ranch Our commitment to McDowell Mountain Ranch is not limited to just real estate sales. The community is also our home and our passion, and we are determined to do everything that we can to make it the best community in North Scottsdale. We LOVE the Ranch, and working together to help others!

SUSD Food Drive

Desert Canyon Elementary Fundraiser

Benefitting the Arizona Dream Center

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Giving Back Giving back to the community is a meaningful way to contribute to its well-being and growth. My involvement stems from a deep seated belief in the importance of supporting and uplifting others, and see it as a way to create a positive change and strengthen our community.

Delivery Squad!

Held for the past 3 years with much success!

Annual Shredding Event (Free for all MMR Residence)

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Marketing Your Home

Marketing Program

Our Marketing Program is extremely comprehensive, customized for your individual property, and designed to deliver the highest price possible, with the best terms and least amount of hassle. Since 2020, the real estate market has been moving at record speed, and we’ve adjusted accordingly. We have our fingers on the market’s pulse and position to protect our clients accordingly. Strategies change as the market does, and we pride ourselves on being on the cutting edge of marketing strategy involving timing in the MLS, staging, internet and social media, curated open houses, and private real estate networks, to name a few. Every home and seller is unique. Our marketing plans combine strategies that have proven to work over the years with what’s worked best for your particular property.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Marketing Program Overview

We are a full service armed with all the time-tested, latest, and greatest tools needed to sell your home for top dollar. Let our expertise work for you to have a competitive advantage over your competition.

” Christine was an excellent resource and real estate agent to work with. She is always extremely professional and communicative. After our initial consult, she hired her designer/consultant to come to my home to give me suggestions as to how to stage and tidy up in order to get it ready for showings. If you listen to her advice, your home will sell in record time. She’s so excellent at marketing that I had an offer over asking price before it actually hit the MLS. Once it hit the MLS, I had 8 showings that same day with 4 full price or over asking price offers. I was signing a contract within 12 hours of listing. The process was seamless and she and her team made it so easy. Want to sell at top dollar and fast? Use Christine Espinoza! ” — MMR Resident

We customize a marketing plan SPECIFIC TO YOUR HOME . In addition to your custom plan, we also include the following:

• Professional and Virtual Staging • Professional Photography/Drone • One Hour of our Designers Time for Staging • Custom Brochure • Virtual Tour on USB Drives Placed in Your Home and on Real Estate Websites • Direct Mail to Residential Target Markets • Professional Video

• Internet Exposure on Realtor.com, MMRHomes.com and ChristineSellsScottsdale.com

• Just Listed Email Blasts to over 12,000 Valley Agents

• Weekly Feedback on Showings

• Internet Exposure to Hundreds of Additional Sites

• Social Media Marketing Exposure with Facebook, Instagram, YouTube, and LinkedIn

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Where do Buyers Come From?

As you can see in the graph below, the top 2 sources where buyers come from are the internet and other agents (through the “ MLS “ Multiple Listing Service). Therefore, we target the bulk of our marketing to both.

56% Internet (home searches and research) 17% Realtor 7% Yard Sign 6% Contacted a Lender 5% Friend / Relative / Neighbor

2% 3%

3% Open House 2% New Builder

56%

1% Print Advertising 1% Knew the Seller 1% Home Buying Seminar 1% Other

17%

Taking photos and entering your home in the MLS is BASIC and every agent can do that with a real estate license and smart phone. We are NOT EVERY AGENT ...we go ABOVE AND BEYOND , starting with professional staging, professional photography and video making your property look it’s absolute best. Enticing interest through photos is not only a strategy, it’s an art. This is why our listings get more online views and hits than our competitors.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Multi-Layered Strategy

In-House Marketing and Media

Geotargeted advertising - Quality audience over quantity

Local events promoting high community engagement

Dedicated videographers for high quality video campaigns

Curated printed materials

QR Code Listing Sign connected to dedicated landing page

Leveraging Forbes

Forbes.com Featured Story Opportunity

Opportunity to be Featured on Forbes Global Properties Social Media Channels

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Not Your Ordinary Real Estate Sign

CT_001

Each of our listing signs prominently features a unique QR code, enabling passersby to effortlessly access more details via their smartphones. Upon scanning the QR code, potential buyers are directed to a dedicated landing page showcasing stunning photography and a comprehensive description of your home. This integrated approach ensures maximum exposure and engagement, driving interest and inquiries for your property. By harnessing the power of technology, RETSY enhances efficiency and effectiveness, ultimately driving greater results for our clients in the digital age of real estate.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Professional and Digital Staging

Buying a home is an emotional experience...it’s about a dream. Staging creates a lifestyle or ambiance. Studies have shown that Sellers willing to invest 1-3% of their asking price in terms of staging typically receive a return of 8-10%- or in other words, a return on investment of 250% or higher! The presentation of your home is an essential part of the selling process, and you as a homeowner can play an essential role in preparing your property to look its best. We utilize both professional and virtual staging to showcase your home at its very best. If your home is occupied or vacant, we create a staging plan specific to your property.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Benefits of Staging

When You’re Still Living in Your Property

Staging isn’t just meant for vacant properties. Your home can be staged with the help of our professional stager using what you already have in your home! Included as a part of our marketing program - Our Interior Designer will spend at least an hour or more with you to walk through your home, room by room, to make each space look its best. This consultation may include removing clutter, personal items, rearranging furniture, or putting things in storage to create a more open space. Connie is an expert in staging a home to sell while still maintaining a comfortable space for you and your family while your home is on the market.

C2 Interiors LLC was established in 2010. I have been fortunate enough to translate my inherent design eye for client homes and spaces. I guide clients with a concept that represents them and what suits their surroundings best. My passion is remodeling and materials but completing each project with final touches of decor is my goal for each client. MEET CONNIE LAMOUREUX

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Benefits of Staging

VACANT PROPERTIES Complete Staging with Furniture, Art & Accessories

Did your know vacant homes take longer to sell than staged homes? The visualization effect explains why vacant homes are typically more challenging to sell than staged ones. In contrast, a staged home with furniture helps buyers assess how big the space is and encourages them to visualize themselves living in the house.

Before

After

We have professional stagers that will completely stage portions of your home to create the “WOW” experience for buyers from the minute they walk through the front door.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Benefits of Staging

Virtual Staging for VACANT PROPERTIES There is a financial and time commitment involved with full furniture professional staging, which doesn’t make sense for every seller. In which case, we offer virtual staging. Our professional virtual stagers will digitally impose furnishings and accessories on our professionally taken photos. Our photographers strategically photograph the rooms to provide the best backdrop for virtual stages.

Before

After

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Professional Photography

Working with distinguished photographers, our goal is to showcase your home at its highest potential to ensure that the spaces look as beautiful online and in print as they do in real life. These images are the first impression you make on potential buyers, and high-quality images give you a professional look and competitive edge.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Drone photography is an excellent way to give buyers a ‘birds-eye’ view of your property which is especially effective if you back up to a preserve, have a large lot, or are within close proximity to amenities. Drone & 3D Virtual Tours

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Drone & 3D Virtual Tours 3D Virtual Tours give buyers a chance to experience a property firsthand before arranging a professional showing with a Realtor. Our professional photographer creates this video tour specifically designed to showcase your property on Zillow, Trulia, and several other top real estate search engines. According to Zillow, on average, homes sell 14% faster with 3DTours than homes without.

Instead of viewing each media type separately with limited detail, the floorplan now serves as a dynamic guide to help shoppers more seamlessly navigate a home online. Together, the 3D Home tours and still photos give a more accurate sense of the home’s flow and space than was possible before.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Custom Brochure

Once your home has been staged and professionally photographed, we create a 4-page custom brochure showcasing all the best features of your property. As the homeowner, you know your home better than anyone. When we list your home, we ask that you give us a detailed list of all the upgrades, improvements you’ve made, as well as special features you’ve enjoyed about the property and neighborhood. We combine your list with the items we know are important to buyers to create a beautiful color brochure highlighting the essential features of your property.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Just Listed Postcard Direct mail promotions are an ongoing component of our marketing program and, as such, these mailings will be repeated frequently during the time it takes to sell your property. Once your property is officially listed, postcards with photos of your home will be mailed to your immediate neighbors and/or nearby communities. The postcards are strategically sent to neighborhoods where we believe your future home buyer resides.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Realtor Email Blast

Just Listed E-Mail Blasts to Valley Agents

An e-mail flyer announcing your home has just come on the market will be sent to over 17,000 agents working in the northeast valley. This simple yet effective tool is designed to capture an agent’s attention more effectively than relying on the MLS alone. E-mail Blasts will also be sent to the Realtor community should there ever be a change in your listing, such as a price adjustment or an event like an open house.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Exclusive to Christine’s Team’s Listings in our McDowell Mountain Ranch News

Your listing will be prominently featured in our bi-monthly newsletter, mailed to over 3,700 + homes in McDowell Mountain Ranch, and strategically placed at over 20 local businesses, ensuring maximum visibility and reach. Our wide-reaching network ensures your property is seen by a broad audience, enhancing the chances of attracting potential buyers and generating interest in your listing.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Internet Exposure Once listed on the MLS, your property is syndicated to all of the top real estate home sites on the internet. Properties listed on the Multiple Listing Service also feed into the top recognizable real estate websites. More exposure on these sites means a larger buyers pool. The more views you get online, results in more showings and offers.

YOUR LISTING

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Maxiumum Exposure on Zillow with

More Views = More Offers and Faster Sales

Sell Faster Showcase Listings are almost 10% 14 Days* more likely to go pending in

Showcase Listings sell for 2% $9,000 Sell For More more. That is over - more on an average house**

Unleash an Exceptional Marketing Package

than similar nearby non-Showcase listings on Zillow.

Only 10% of the listings in the area will be “Showcased” through Zillow AND Christine is one of those exclusive agents!

Be one of few sellers in your market with a Zillow Showcase treatment on Zillow. Benefit from premium listing features, enhanced visibility to interested shoppers and the ability to differentiate your listing in the market. Elevate Your Listing with Exclusivity

Features

3D home Interactive floor plans AI-powered immersive visuals and innovative design Amplified exposure in personalized search Special map stickers and dedicated email alerts to Zillowʼs customer database Ability to be featured on Apple Vision Pro™ through Zillow Immerse™ app Captivating new display on Zillow for your home Contact button for prospective consumers to get in touch with your agent

SCAN HERE to learn more about being a Zillow Showcase Listing!

The MLS “ Multiple Listing Service “

The Multiple Listing Service (MLS) is a private service for Realtors to share their listings with other real estate professionals. Although this information is confidential and only accessible to licensed Realtors, the majority of property information is syndicated to hundreds of home search engines such a Zillow, Trulia, Homes.com, Realtor.com, and more. This is the #1 tool to provide the most exposure to your property. Fellow realtors can set of showings through the MLS and contact us directly with questions about and offers for your property. The way the home is listed on the MLS is done differently by all agents, and the strategy in how the property is listed is KEY...NOT ALL AGENTS DO IT THE SAME! The placement of photos, the eloquence of the home description and timing of when the home is entered in the MLS, and how showings are scheduled make a difference in positioning your home for the MOST and BEST exposure. We have a proven strategy that makes our listings stand out, and we consistently get more views and showings than our competition.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Social Marketing Channels Utilizing social media enables us to target our marketing to the exact type of buyer we believe is looking for a home like yours! Artificial intelligence allows us to place your home in front of people who are in the market, looking for a home just like yours! Social sharing is a powerful real estate tool that makes it possible to quickly find listings and local information passed along by friends and acquaintances.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Strategically Planned Open Houses to Kick Off Your Listing!

Open houses allow buyers the opportunity to browse your property in a stress- free environment. There is usually a combination of visitors who attend open houses, from buyers to curious neighbors, and those not-so-serious buyers who are forever hunting for their dream home. We strategize our open houses and marketing to draw the most serious buyers to your property and create an environment where they can see your property’s “ demand “ and sense the “ desirability “. We prefer to hold an open house the first weekend of your listing to “ kick-off “ our marketing efforts and talk to as many potential buyers about your home in person. Open houses also allow us to receive instant feedback about the home to determine what buyers like and don’t like about your property. We can utilize this information to make cosmetic changes to the property, adjust the price.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Broker Tours Specific properties fall within the geographic locations and price points of real estate associations of Realtor’s “Broker Tours.” These tours give your property extra exposure to the top Realtors in the area and provide you with valuable feedback regarding price and showing conditions. If your property fits within the parameters of the area tours, your home will be showcased on the designated date.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Benefits and Ease of Using CURBIO for Repairs, Updates and Refreshes

What to Expect when Listing

The Listing Process & Paperwork

Whether you are selling a home for the first time or are a seasoned veteran familiar with what’s involved, rest assured that we will guide you through the listing process and make it as easy and stress-free as possible. We value you and your business and trust and hold both in the highest regard.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Listing Timeline

Complete Listing Paperwork

Prepare home for repairs, updates.etc..

Stage the home

Photos / Video

Start Marketing your home

Coming Soon / Active MLS

Open Houses / Marketing continues

Evaluate / Negotiate Offers

Accept Offer

Escrow Process Begins

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

Agency Relationships

The Seller’s Broker

A Seller’s Broker works only for the Seller and has a set of obligations, called fiduciary responsibilities, to the Seller. These fiduciary responsibilities include “ undivided loyalty, reasonable skill and care, confidentiality, obedience, and disclosure. ” However, a Seller’s Broker must also treat all parties, including the Buyer and the Buyer’s agent, fairly and honestly and may not make misrepresentations on matters material to the transaction.

The Limited Dual Representative

Limited Dual Representation is most likely to occur when a Buyer client of a RE/MAX Fine Properties agent wishes to view your home. Please note that this would also apply to me (and the rest of our team) if one of us showed your home to a prospective Buyer. In this scenario, the Broker (RE/MAX Fine Properties) would represent both the Buyer and the Seller with limitations on the duties owed to both. These limitations would relate primarily to the disclosure of confidential information. In addition, a brokerage firm acting in a Limited Dual Representation capacity will not be able to put one party’s interest ahead of those of the other party and cannot advise or counsel either party on how to gain an advantage at the expense of the other party.

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

The Listing Agreement

Page 1 of 8

RESIDENTIAL LISTING CONTRACT EXCLUSIVE RIGHT TO SELL/RENT

The Exclusive Right to Sell

Document updated: February 2025

The Exclusive Right to Sell listing agreement is what formally initiates the effort to sell your home. It is the standard employment contract used in this market area to establish the relationship between the Seller and the Broker. This agreement allows me to offer your home for sale through the Arizona Regional Multiple Listing System, a computerized database of homes for sale that gives you immediate and comprehensive exposure to the marketplace.

1. PARTIES

OWNER/SELLER:

( “Owner”)

RETSY

BROKER:

acting through

FIRM NAME ,

Christine Espinoza

(“Listing Broker”)

AGENT’S NAME

2. PROPERTY Premises: Owner agrees to sell or rent the real property with all improvements, fixtures, and appurtenances thereon or incidental thereto, plus the personal property described herein (collectively the “Premises”). Premises Address: Assessor’s #: City: County: AZ, Zip Code: Legal Description:

5. 6. 7. 8. 9.

10. 11. 12. 13.

3. LISTING PRICE AND TERMS Agreement: This Residential Listing Contract - Exclusive Right to Sell/Rent (“Agreement”) is between Owner and Listing Broker. In consideration of Listing Broker’s agreement to find a ready, willing, and able buyer or tenant, Owner gives Listing Broker the exclusive and irrevocable right to: n Sell n Rent n Sell and Rent the Premises described above. Owner acknowledges that signing more than one Exclusive Right to Sell/Rent or other form of listing contract for the same Term could expose the Owner to liability for additional compensation. Price: The listing price shall be: Sale $ and Rent $ per month, plus (in the case of a rental) all applicable lease or rental (transaction privilege) taxes or such other price and terms as are accepted by Owner. Term: This Agreement shall commence on and shall expire at 11:59 p.m. Mountain Standard Time on (“Expiration Date”). Upon full execution of a contract for sale or lease of the Premises, all rights and obligations of this Agreement will automatically extend through the date of the actual closing of the sale or lease agreement. Capacity: Owner or any party that Owner designates to act on their behalf warrants that they have the legal capacity, full power and authority to enter into this Agreement, deliver marketable title to the Premises, and consummate the transaction contemplated hereby. Modification: This Agreement may be modified only in writing signed by Owner and Listing Broker.

14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.

The key features of the agreement are as follows:

• It establishes a beginning and ending date for the listing period • It indicates the asking price and description of the property being offered for sale

27.

Equal Housing Opportunity: Listing Broker and Owner shall comply with all federal, state and local fair housing laws and regulations, including, but not limited to, non-discrimination based on race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity.

28. 29. 30.

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(602) 989-7492

(602) 926-2211

LISTING

Christine Espinoza

• It authorizes key box access to your property

• It allows a sign to be placed in your yard

• It permits me to advertise your property for sale

• It acknowledges the agency relationship between the parties (see Agency Relationships- page 2.01) • It establishes the owner’s willingness to consider compensating a prospective buyer’s broker based on the terms outlined in the purchase offer (see line 50 of the listing contract).

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

The Listing Agreement

Page 1 of 8

RESIDENTIAL LISTING CONTRACT EXCLUSIVE RIGHT TO SELL/RENT

Document updated: February 2025

1. PARTIES

OWNER/SELLER:

( “Owner”)

RETSY

BROKER:

acting through

FIRM NAME ,

Christine Espinoza

(“Listing Broker”)

AGENT’S NAME

5. 6. 7. 8. 9.

10. 11. 12. 13.

14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.

27.

28. 29. 30.

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(602) 989-7492

(602) 926-2211

LISTING

Christine Espinoza

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

The Listing Agreement

Page 2 of 8

Residential Listing Contract - Exclusive Right to Sell/Rent >> 4. COMPENSATION

LISTING BROKER COMPENSATION IS NOT SET BY LAW, NOR BY ANY BOARD, ASSOCIATION OF REALTORS®, MULTIPLE LISTING SERVICE OR IN ANY MANNER OTHER THAN AS FULLY NEGOTIATED BETWEEN LISTING BROKER AND OWNER IN THIS AGREEMENT. SHOULD THE OWNER CHOOSE TO OFFER COMPENSATION TO A BUYER BROKER ORTENANT BROKER,THE OFFERED AMOUNT IS ALSO FULLY NEGOTIABLE AND AGREED UPON AFTER DISCUSSION WITH THE LISTING BROKER. (OWNER’S INITIALS REQUIRED ) All funds are to be in U.S. currency. Owner agrees to compensate Listing Broker and other broker, if any, as follows: (Check if applicable) n Retainer: Owner agrees to pay Listing Broker a non-refundable retainer fee in the amount of $ , within five (5) days or days of execution of this Agreement, which is earned when paid, for initial consultation, research and other services. This fee n shall n shall not be credited against the Listing Broker compensation. Listing Broker Compensation: If Listing Broker produces a ready, willing and able buyer or tenant in accordance with this Agreement, or if a sale or rental of the Premises is made by Owner or through any other broker, or otherwise, during the Term of this Agreement, Owner agrees to pay Listing Broker compensation of: n Sale: % of the full purchase price OR $ . Additional Listing Broker Compensation: Unrepresented Buyer: n Owner agrees to pay Listing Broker additional compensation of % of the full purchase price OR $ if the buyer of the Premises is not represented by a buyer broker. X Buyer Broker: Owner n DOES n DOES NOT authorize Listing Broker to communicate Owner’s willingness to potentially compensate a prospective buyer broker depending on the terms of the purchase offer. Requests for compensation should be set forth in the prospective buyer’s offer to purchase the Premises. Owner acknowledges that buyer broker represents the interest of the buyer(s), and not the interest of Owner, in a transaction unless the agent(s) of Listing Broker represent both Owner and buyer under Limited Representation as described in Section 6. Owner also acknowledges that the buyer broker may credit part, or all, of their compensation

31. 32. 33. 34. 35. 36. 37.

38.

39. 40. 41. 42. 43. 44. 45.

46.

47.

48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58.

to the buyer. n Rental:

% of the gross rental amount as calculated for the entire term of the initial lease, OR $

upon execution of lease agreement. Additional Listing Broker Compensation: Unrepresented Tenant: n Owner agrees to pay Listing Broker additional compensation of

59.

60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72.

% of the

gross rental amount as calculated for the entire term of the initial lease OR $

if the tenant of the Premises

is not represented by a tenant broker. Tenant Broker: Owner n DOES n DOES NOT authorize Listing Broker to communicate Owner’s willingness to potentially compensate a prospective tenant broker depending on the terms of the lease offer. Requests for compensation should be set forth in the prospective tenant’s offer to lease the Premises. Owner acknowledges that tenant broker represents the interest of the tenant(s), and not the interest of Owner, in a transaction unless the agent(s) of Listing Broker represent both Owner and tenant under Limited Representation as described in Section 6. Owner also acknowledges that tenant broker may credit part, or all, of their compensation to the tenant. Rental Renewal or Extension: Regardless of whether this Agreement has expired, Owner agrees to pay Listing Broker compensation of % of the gross rental amount OR $ within (five) 5-days of rental renewal or extension. Purchase by Tenant: If during the terms of any rental of the Premises, including any renewals or holdovers, or within

73.

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LISTING

CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

The Listing Agreement

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Residential Listing Contract - Exclusive Right to Sell/Rent >>

days after the rental’s termination, any tenant, or his heirs, executors, or assigns shall buy the Premises from Owner, the sale compensation described in Section 4 shall be deemed earned by and payable to Listing Broker. Broker (dispute): In the event a dispute arises between Listing Broker and any other broker(s) regarding payment of compensation, Owner shall not revoke or seek to amend compensation previously offered. Any compensation dispute between Brokers shall be resolved after the close of escrow in accordance with the REALTORS® Dispute Resolution System, or as otherwise agreed. Withdrawn/Cancelled Listings: The same amount of sale or rental compensation shall be due and payable to Listing Broker if, without the consent of Listing Broker, the Premises is withdrawn from this Agreement, otherwise withdrawn from sale or rental, or is rented, transferred, or conveyed by Owner through any other broker or otherwise. Payment from Escrow or Rent: Owner instructs the escrow company, if any, to pay all such compensation to Listing Broker by check, wire transfer, or certified funds as a condition to closing or upon cancellation of the escrow, and irrevocably assigns to Listing Broker, to the extent necessary, money payable to Owner at the closing or cancellation of escrow. Listing Broker is authorized to deduct compensation owed to Listing Broker from any rent or other monies received by Listing Broker on Owner’s behalf. After Expiration: After the expiration of this Agreement, the same compensation, as appropriate, shall be payable if a sale or rental is made by Owner to any person to whom the Premises has been shown or with whom Owner or any broker has negotiated concerning the Premises during the term of this Agreement: (i) within days after the expiration of this Agreement, unless the Premises has been listed on an exclusive basis with another broker; (ii) during the pendency, including the closing, of any purchase contract or escrow relating to the Premises that was executed or opened during the term of this Agreement; or (iii) as contemplated by Section 4. Failure to Complete: If completion of a sale or rental is prevented by default of Owner, or with the consent of Owner, the entire sale or rental compensation, as appropriate, shall be paid to Listing Broker by Owner. If any earnest deposit is forfeited for any other reason, Owner shall pay a brokerage fee equal to the lesser of one-half of the earnest deposit or the full amount of the compensation. Construction: To the maximum extent permitted by applicable law, this Agreement shall be construed as limiting applicable provisions of law relating to when compensation is earned or payable. In the event of any express disagreement between any provision of this Agreement and the requirements of applicable law, the applicable provision of this Agreement shall be deemed as modified to the minimum extent necessary to ensure compliance with applicable law. 5. FIXTURES & PERSONAL PROPERTY Fixtures and Personal Property: For purposes of this Agreement, fixtures shall mean property attached/affixed to the Premises. Owner agrees that all existing: fixtures on the Premises, personal property specified herein, and means to operate fixtures and property (i.e., remote controls) shall convey in this sale or rental. Including the following:

74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99.

100. 101.

102. 103. 104. 105. 106. 107. 108. 109. 110. 111. 112. 113. 114. 115. 116. 117. 118. 119.

• built-in appliances, ceiling fans and remotes • central vacuum, hose, and attachments • draperies and other window coverings • fireplace equipment (affixed) • floor coverings (affixed) • free-standing range/oven • garage door openers and remotes • light fixtures • mailbox

• media antennas/satellite dishes (affixed) • outdoor fountains and lighting • outdoor landscaping (i.e., shrubbery, trees and unpotted plants) • shutters and awnings • smart home devices, access to which shall be transferred (i.e., video doorbell, automated thermostat) • speakers (flush-mounted) • storage sheds

• storm windows and doors • stoves: gas-log, pellet, wood-burning • timers (affixed) • towel, curtain and drapery rods • wall mounted TV brackets and hardware (excluding TVs) • water-misting systems • window and door screens, sun shades

If owned by Owner, the following items also are included in this sale or rental:

• affixed alternate power systems serving the Premises (i.e., solar) • in-ground pool and spa/hot tub equipment and covers (including any mechanical or other cleaning systems)

• security and/or fire systems and/or alarms • water purification systems • water softeners

Page 3 of 8

LISTING

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CHRISTINE’S TEAM CALL OR TEXT 602.989.7492

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