Optima | DCH Global

E LINCOLN DR.

EXISTING STRUCTURE

GATE

LOT 1 6637 E LINCOLN DR.

EXISTING STRUCTURE

LOT 2 6701 E LINCOLN DR.

EXISTING STRUCTURE

LOT 3 6641 E LINCOLN DR.

EXISTING STRUCTURE

MARKETING OFFERINGS

▶ Tell the “Story” – Given the unique design and build, an exceptional story needs to be curated for all advertising and media to capitalize on the architecture, sustainability and the Builder. ▶ Brand the 3 homes as one Community to create a unique subdivision and market as such. Suggest an official name creation. ▶ Create an interactive and fully trackable digital brochure ▶ Design a dedicated website for the community ▶ Large Builder/Broker custom signage to be constructed and placed on property. (Signage shall be in compliance with all TOPV guidelines.) ▶ Establish a “fresh” launch of the community with both public and broker opens Initial Strategy

MARKETING OFFERINGS Initial Strategy

▶ New photography which will be updated at various stages during construction ▶ Professional videos and drone videos will be produced with tracked digital advertising both locally and globally. We employ a specialty marketing firm to boost videos and custom ads through Geofencing & targeted ad buys to capture Arizona bound purchasers, specifically, Paradise Valley. ▶ Featured articles on Forbes Global Properties and Forbes main website ▶ Featured listings included in the Town of Paradise Valley Independent magazine ▶ Dedicated emails to all top agents through Luxury Home Tour, Top Agent Network & RETSY’s personal database of exclusive networking.

STREAMING CHANNELS AND SERVICES Video Ad Campaign

Executive Functions of Listing

▶ 3 Founding Partners shall be the dedicated listing agents. Mary Grassl, Babbi Gabel & Angela Phillips. ▶ All showings will be attended by an agent ▶ Staff includes; Transaction Manager, full time assistant, full time in- house Marketing Director. ▶ All leads are immediately followed up with ▶ Dedicated CRM field for all prospects to be maintained during the listing period and placed on a drip campaign.

Executive Functions of Listing

▶ Open houses to be held on a regular basis

▶ Marketing Reports with all tracking info shall be sent on a weekly basis

▶ Ongoing analysis of advertising so adjustments can be made immediately

▶ Will attend any Seller requested meetings

▶ Phone calls and emails are returned promptly, 7 days a week.

Under Contract

▶ Agents to handle all negotiations with Optima & outside agents (or buyer directly)

▶ Handle all communication with any lender or verification of funds with financial institution for buyer

▶ All 3 listing agents have extensive custom home building experience & very well educated to assist buyer with any design specifications requested and act as liaison with Optima design team.

Under Contract

▶ Weekly follow up with buyers in progress ▶ Be present for all walk throughs during the building process through final

▶ Assist Optima with any punch list items requested by buyer

Established in 2020, the firm has achieved incredible success by combining an innovative platform with top luxury agents who are recognized leaders and widely regarded for delivering the highest level of personalized service to home buyers and sellers. RETSY was the first firm selected by Forbes Global Properties to join as an exclusive member, exposing millions of viewers worldwide to the top Arizona luxury properties RETSY agents represent. RETSY is a technology-based real estate brokerage comprised of agents with over 300 years of combined experience and has achieved more than $1 Billion in sales after just 18 months in business.

$1B+ IN SALES SINCE OPENING

AVERAGE SALES PRICE IS $1.1 MILLION

FORBES GLOBAL PROPERTIES

Established in 2020 as a showcase of luxury homes and an invitation-only association of international real estate experts, Forbes Global Properties is a natural extension of the time-honored Forbes brand. Forbes Global Properties leverages the audience and worldwide reach of Forbes, one of the most trusted media companies for the last 100 years, to engage, inform, and delight buyers and sellers of luxury properties.

FORBES MEDIA & BEYOND

CORE CONSUMPTION DEMOGRAPHICS

WHY FORBES