HOME SALE TIMELINE
1
UNDERSTANDING THE MARKET
YOUR HOME: STRATEGIC PLANNING
DEFINING SUCCESS
• Market Dynamics: Macro v. Micro • Market Forces: Supply and Demand • The Numbers: Trends and Metrics • Analysis of Active, Pending, and Sold Transactions • Personal Timing and Seasonal Considerations
• Outlining Your Objectives • What is Your Motivation to Sell? • What is Your Timeline to Move? • Where are You Moving? • What is Most Important for You?
• Outline Features and Benefits • Determine Key Differentiators Based on Active Inventory • Establish Target Market and • Buyer Profile • Create Profile-Based Buyer • Attraction Strategy
2
LISTING DETAILS
MARKETING PREPARATIONS
• Property Launch Collateral • Traditional Advertising • Digital Marketing Plan • Social Media Strategy • Broker Network Exposure • Open House Strategy • Direct Mail and Community Approach • Launch Cross Marketing
• Complete Any Property Improvements • Engage Staging Consultant • Engage Photography and Media Professional • Organize Trusted Advisor Meeting • Define Launch Timeline • Finalize Documentation and Contractual Agreements
• International Buyer Strategy • Events and Public Relations
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