Your Luxury Specialists.
RETSY is a technology-based real estate brokerage comprised of agents with over 300 years of combined experience and has achieved more than $1 Billion in sales after just 18 months in business. Established in 2020, the firm has achieved incredible success by combining an innovative platform with top luxury agents who are recognized leaders and widely regarded for delivering the highest level of personalized service to home buyers and sellers. RETSY was the first firm selected by Forbes Global Properties to join as an exclusive member, exposing millions of viewers worldwide to the top Arizona luxury properties RETSY agents represent.
$1B+ IN SALES AFTER 18 MONTHS IN BUSINESS
AVERAGE SALES PRICE: $1.1 MILLION
OUR NETWORK OF LUXURY AGENTS
As homeowners, investors and local entrepreneurs ourselves, RETSY agents know the current standard of real estate is hampered by services so old-fashioned, so sorely lacking in the spirit of service that a different approach is no longer a novelty but a necessity. RETSY is a brokerage that provides something far superior to any in today’s marketplace. It starts with our agents. RETSY’s listings are promoted internally to our network of experienced luxury agents, each with a vast database of high-net-worth buyers actively searching to purchase luxury homes in Arizona.
THE EXCLUSIVE REPRESENTATIVE OF
Forbes Global Properties is a luxury real estate marketing platform leveraging the global reach of Forbes to showcase the world’s finest homes and the stories behind them. In 2021, RETSY was hand-picked as the exclusive representation for the Forbes Global Properties brand in Arizona. Through this partnership, our agents gain access to high-net-worth individuals looking to invest in Arizona properties, and also showcase listings on a global scale through the Forbes Global Properties worldwide marketing channels.
FORBES GLOBAL PROPERTIES
Established in 2020 as a showcase of luxury homes and an invitation-only association of international real estate experts, Forbes Global Properties is a natural extension of the time-honored Forbes brand. Forbes Global Properties leverages the audience and worldwide reach of Forbes, one of the most trusted media companies for the last 100 years, to engage, inform, and delight buyers and sellers of luxury properties.
WHY FORBES
6M
77
27
Countries
Languages
Magazine Readership
53M+
145+
132M
ForbesLive Events
Monthly Global Visitors*
Social Media Footprint
Most Popular Websites in 2020** 58
Most Trusted Magazine in America*** #1
42
Global Editions
B abbi has been specializing in single-family luxury real estate and high- end luxury condos for more than 30 years. She has over 15 years of experience working with one of the valley’s leading luxury home builders where she consulted in the planning, layout and design of several new home communities. She has sold more than 1,800 homes and specializes in Paradise Valley and Scottsdale. Babbi holds both designations of Scottsdale Area Expert and Certified Resort & Second Home Specialist. Babbi has an in-depth understanding of the Phoenix Metropolitan housing market. Babbi is regularly asked to speak on various panels throughout the valley. A combination of concierge level of service, expert negotiation skills, and a passion for what she does has helped her clients achieve their goals. She is one of the leading agents in AZ, with a sales volume surpassing $1 Billion in her 34 year career. Originally from Lake Forest, IL, Babbi relocated to Arizona to attend the University of Arizona and the Eller College of Management. Her husband Barry is a native of Paradise Valley and is also in the real estate industry specializing in investment sales with CBRE. Together they have two beautiful children. In her free time, Babbi enjoys golfing at the Arizona Country Club, philanthropic work with the Boys Team Charity, National Charity League, Phoenix Children’s Hospital, The Warner & Shirley Gabel Boys and Girls Club of Metropolitan Phoenix, and Childhelp Foundation.
BABBI GABEL FOUNDING PARTNER | 602.741.7750 | babbi@retsy.com
gabelphillipsgroup.com
@gabelphillipsgroup
AWARDS | HONORS | DESIGNATIONS • Founding Partner, RETSY Real Estate 2021 - Exclusive Arizona Member of Forbes Global Properties • Luxury Home Tour Director 2015-2016 • Board of Directors Luxury Home Tour 2015-2016, 2021-2022 • Scottsdale Women’s Councils— Top Women in Real Estate ‘16 & ‘18 • Phx Business Journal, Top Real Estate Teams 2016-2021 • Private Office Advisor for Engel & Völkers worldwide 2014-16 • Scottsdale Area Expert Designation • OPUS Above & Beyond Award— Top Producer 2007 • 100% Club Award— Realty Executives 1998-2004 • Top Ten New Home Sales Professionals • Certified Resort & Second Home Specialist • Salesperson of the Year— Geoffrey H. Edmunds 1993 & 1995
DEVELOPMENTS SOLD
• Scottsdale Waterfront Residences (Opus, Geoffrey H. Edmunds) • Safari Drive Condominiums (ST Residential) • Aerium/Encore Townhomes (Landmark Homes) • Pacific Gate, San Diego (Bosa Devlopement) • Main Street Place (Voss)
602.741.7750 | babbi@retsy.com | 7316 East 6th Avenue | Scottsdale, AZ 85251
A ngela is an Arizona native, specializing in luxury residential real estate for more than 17 years, and is a certified Resort and Second Home Specialist. In 2007, she joined the sales team of a boutique real estate developer in the Scottsdale and Paradise Valley areas, where she refined her craft of selling new homes, and became instrumental in closing out both a $250M high- rise, and a $40M dollar mid-rise in Downtown Scottsdale. Over the course of her career, she’s sold over $200M of luxury single family homes and luxury condominiums throughout the valley. Angela is not only a top resale marketing agent for luxury homes, but continues to be a force in sales, of the top urban developments in downtown Scottsdale. She has built a prestigious client network due to a winning combination of achievements, a consistent high level of service, and an impressive sales volume, averaging over $80 Million per year. Her private network gives her access to top brokers around the globe as well as access to their clientele. In 2021 Angela became a Founder at RETSY. At RETSY Angela, along with 10 other influential Founders, bring the latest technologies to the Real Estate Industry. Her husband, Rick Phillips, a NY transplant, has enjoyed a successful career as an entrepreneur. Residing in Phoenix for the past 20 years, he currently owns and operates; the Valley’s iconic Mercbar, as well as a culinary festival production company. In Angela’s free time she is a Girl Scout Troop leader, volunteers with Childhelp Wings and enjoys spending time at their family cabin in Pine, AZ.
ANGELA PHILLIPS FOUNDING PARTNER | 602.708.4050 | angela@retsy.com @gabelphillipsgroup gabelphillipsgroup.com
AWARDS | HONORS | DESIGNATIONS
DEVELOPMENTS SOLD
• Founding Partner, RETSY Real Estate 2021 - Exclusive Arizona Member of Forbes Global Properties • Board of Directors - Childhelp 2021-2022 • Phx Business Journals Top Teams 2016-2021 • SAAR “40 Under 40” award recipient 2018 • Private Office Advisor Engel & Volkers Worldwide 2015-2016 • Advisory Board— Engel & Volkers 2015-2016 • Brand Advancement Award Winner 2015 • OPUS— Above & Beyond Award— Top Producer 2007 • Certified Resort & Second Home Specialist, RSPS
• Scottsdale Waterfront Residences (Opus, Geoffrey H. Edmunds)
• Safari Drive Condominiums (ST Residential) • Aerium/Encore Townhomes (Landmark Homes) • Pacific Gate, San Diego (Bosa Devlopement) • Main Street Place (Voss)
602.708.4050 | angela@retsy.com | 7316 East 6th Avenue | Scottsdale, AZ 85251
Megan is an Arizona native who graduated from Arizona State University with a B.A. in Business Communications and a minor in Marketing. Since graduating, she has obtained her Real Estate License. Megan has vast marketing and social media expertise in managing business accounts in industries such as technology, food & beverage, tourism, and real estate. In her role as Client Care Liaison and Marketing Manager for the Gabel Phillips Group, she provides a targeted approach to digital marketing needs for each property transaction. Her expertise in digital trends guides the strategic exposure of the brokerage from social media posts to SEO targeting. An innovative leader with a passion for relationship-focused client transactions, Megan will be the Gabel Phillips Group’s right hand in every step of closing a property. In her free time, Megan enjoys traveling to different countries and exploring new restaurants. She spends her free time hiking throughout Arizona with her pup Bentley.
MEGAN WIRTH
CLIENT CONSULTANT & MARKETING MANAGER 480.292.0082 | meganwirth@retsy.com
gabelphillipsgroup.com
@gabelphillipsgroup
480.292.0082 | meganwirth@retsy.com | 7316 E 6th Avenue | Scottsdale, AZ 85251
RECENT SALES
6036 E SAGE DR | PARADISE VALLEY SOLD FOR $4,500,000
6019 N 62ND PL | PARADISE VALLEY SOLD FOR $5,050,000
9151 N KOBER RD | PARADISE VALLEY SOLD FOR $5,200,000
10845 E CANDLEWOOD DR | SCOTTSDALE SOLD FOR $4,950,000
5950 N ECHO CANYON DR | PHOENIX SOLD FOR $4,200,000
7808 N CALLE CABALLEROS | PARADISE VALLEY SOLD FOR $9,890,000
MARKETING OFFERINGS TECH-FOCUSED
In-House Marketing and Media
Geotargeted advertising - Quality audience over quantity
Local events promoting high community engagement
Dedicated videographers for high quality video campaigns
Curated printed materials
QR Code Listing Sign connected to dedicated landing page
Leveraging Forbes
Forbes.com Featured Story Opportunity
Opportunity to be Featured on Forbes Global Properties Social Media Channels
LUXURY HOME MARKETING STRATEGY
▶ Engage our best in class photographers, writers, and graphic designers. ▶ Engage our pay-per-click advertising professionals ▶ Implement Social media Campaign strategy ▶ Implement Open House Strategy ▶ Utilize an extensive network of nationwide industry experts ▶ Implement Direct Mail and Community Engagement
▶ Access to Top Agent Cross-Marketing ▶ Implement International Buyer Strategy ▶ Hold Events and Engage Public Relations
MARKETING OFFERINGS
The highest quality photography by award-winning photographers.
THE RETSY APPROACH AND COMMITMENT
▶ RETSY as the exclusive representation of Forbes in Arizona - Combining the best of local, national, international luxury audiences. Forbes is a brand that transcends demographic profiles and resonates with the established, affluent elite.
▶ Support from Forbes - Dedicated microsite on the Forbes Global Properties website, featured on social media channels, and content writers to create featured articles.
▶ Eleven RETSY Founders with more than $200M Sales/year combined
▶ RETSY agents have deep local roots, connections, and a high net worth client base.
▶ Ultra targeted marketing, high-tech solutions, with client and customer satisfaction valued above all
Through RETSY’s results-driven, targeted approach... Capture the right audience and sell much quicker.
THE HOME BUYING PROCESS
Here is the first step taken for home buyers.
56% Internet (home searches and research) 17% Realtor 7% Yard Sign 6% Contacted a Lender 5% Friend / Relative / Neighbor
2% 3%
5%
6%
7%
3% Open House 2% New Builder
56%
1% Print Advertising 1% Knew the Seller 1% Home Buying Seminar 1% Other
17%
HOME SALE TIMELINE
1
UNDERSTANDING THE MARKET
YOUR HOME: STRATEGIC PLANNING
DEFINING SUCCESS
• Market Dynamics: Macro v. Micro • Market Forces: Supply and Demand • The Numbers: Trends and Metrics • Analysis of Active, Pending, and Sold Transactions • Personal Timing and Seasonal Considerations
• Outlining Your Objectives • What is Your Motivation to Sell? • What is Your Timeline to Move? • Where are You Moving? • What is Most Important for You?
• Outline Features and Benefits • Determine Key Differentiators Based on Active Inventory • Establish Target Market and • Buyer Profile • Create Profile-Based Buyer • Attraction Strategy
2
LISTING DETAILS
MARKETING PREPARATIONS
• Property Launch Collateral • Traditional Advertising • Digital Marketing Plan • Social Media Strategy • Broker Network Exposure • Open House Strategy • Direct Mail and Community Approach • Launch Cross Marketing
• Complete Any Property Improvements • Engage Staging Consultant • Engage Photography and Media Professional • Organize Trusted Advisor Meeting • Define Launch Timeline • Finalize Documentation and Contractual Agreements
• International Buyer Strategy • Events and Public Relations
INTRODUCING THE PROPERTY HOME SALE TIMELINE 3 NEGOTIATING STRATEGIES • Procure Written Offers • Qualify and Analyze the Merits of Each Offer • Strategically Respond to Offers • Negotiate to Optimize Price and Terms • Multiple Offer Process and Back Up Offer Strategies
• Launching the Marketing Plan • Creating the Perception of Value • Attracting and Qualifying • Potential Buyers • Showing the Property • Monitor Interest Weekly Reports, Updates, and Communication Strategy • Respond to Changes in the Marketplace
4
ESCROW PROCESS
CLOSING
WORKING TOGETHER AGAIN
• Staying in Touch and Keeping You Informed • Second Homes and Investment Properties • Providing Resources Feedback, Testi- monials, and Referrals
• Execute the Contracts • Complete Disclosures • Meet Deadlines and • Contingency Periods • Fulfill Duties and Responsibilities
• Transitioning From the Property • Final Documentation • Closing and Celebration
• Introductions to Retsy • Relocation Concierge
PRICING CORRECTLY TO MAXIMIZE PROFITS
Pricing your home appropriately from the beginning is critical.
Location
worst
best
Floor Plan
worst
best
Condition
worst
best
The Valuation
low comparable sales
high comparable sales
PRICING CORRECTLY TO MAXIMIZE PROFITS
PERCEIVED VALUE
Out of the Market
Buyer Perceived Home Value
In the Market
15 days
30 days
45 days
60 days
75 days
90 days
105 days
120 days
PROPERTY INTEREST LEVEL
30 days
60 days
90 days
Experience what you’ve earned .
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